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Branding and Promotion
Restaurant Launch:
Branding, Promotion and Support Materials
A new restaurant serving "Mexican fare with a SoCal flair" and an extensive, high-end tequila tasting program (yes please!) came to us for branding and promotion. The concept was to create an identity that reflected the personalities of the two chefs (the "Dos Lobos") while reinforcing the dual experiences of the restaurant. The client wanted a fun, casual style menu that would showcase the two styles of food.  And with over 100+ Tequilas on the bar, they needed a Tequila Tasting Guide to help guests navigate the selection process, providing descriptions, tasting notes, suggestions and pricing.  Additional support materials included business materials, ads, direct mail, POP displays and a website.
Logo Development
Print Menus
Beverage Menu Layout
Food Menu Layout
Tequila Tasting Guide
Pages from Tequila guide
Cover of Tequila Guide
Pages from Tequila guide
Pages from Tequila guide
Support Materials
Restaurant Poster
Restaurant Direct Mailer
Front side Restaurant Business Card
Back side of Restaurant Business Card
Cover of Restaurant Function Brochure
Restaurant Function Brochure
Pages from Restaurant Function Brochure
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