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Branding and Promotion
Restaurant Launch:
Branding, Promotion and Support Materials
A new restaurant serving "Mexican fare with a SoCal flair" and an extensive, high-end tequila tasting program (yes please!) came to us for branding and promotion. The concept was to create an identity that reflected the personalities of the two chefs (the "Dos Lobos") while reinforcing the dual experiences of the restaurant. The client wanted a fun, casual style menu that would showcase the two styles of food. And with over 100+ Tequilas on the bar, they needed a Tequila Tasting Guide to help guests navigate the selection process, providing descriptions, tasting notes, suggestions and pricing. Additional support materials included business materials, ads, direct mail, POP displays and a website.
Logo Development






Print Menus


Tequila Tasting Guide




Support Materials







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